Privacy Policy

Introduction

Here at The Burn we are committed to protecting your personal information and being transparent about what information we hold about you.

The purpose of this notice is to give you a clear explanation about how The Burn complies with data protection laws in the UK (General Data Protection Regulation), how we collect, manage and use the personal information you provide us with and what information we might collect or share with third parties.

1. Who we are

In 1949, the Burn estate was gifted to the Dominion Student’s Hall Trust (now Goodenough College). The Burn operates as a subsidiary of the College, a registered charity providing residential accommodation for postgraduates from the UK and all over the world who are studying in London. Any proceeds from The Burn’s commercial activities are used to further the College’s aims to nurture talent and help to build international understanding.

2. How we collect information about you

This privacy notice is in addition to Goodenough College’s GDPR Policy and Cookie policy and applies specifically to information held about our clients, suppliers and partner organisations.

The information we collect comprises:

Information you give us personally – When you make an enquiry you will usually provide us with your personal contact details. Even if you do not go through with a booking, we will keep a record of your enquiry and will also ask if you are happy for us to stay in touch with you. We will update our records when you inform us of any changes or when you make a new booking.

Information from third party providers – We may also receive your data through third party providers you have authorised to share your data with us e.g. at an exhibition or networking event, and we will ask them to verify they have permission to pass your details on.

Public Information available from the internet – We may also use contact details and information available from your organisations website or information you have publicly shared on social media, including services such as LinkedIn, Facebook, Instagram and X.

3. Information we collect and how we use it

Developing a better understanding of our clients, suppliers and partner organisations through their personal data allows us to maintain connections more efficiently.

The information held and processed by The Burn may include:

  • Biographical information, including your name and title
  • Job role, company name, and sector
  • Information available via public sources
  • Contact details, including your address, email addresses and phone numbers
  • Data from bookings made through Guestline, our online booking provider
  • Event notes, information about your enquiries, bookings, contracts and cancelled events
  • Responses to our marketing campaigns and information updates
  • The information you have publicly shared on social media, including services such as LinkedIn, Facebook, Instagram and X
  • Records of communications and interactions with Goodenough College
  • Attendance of events and meetings with Goodenough staff
  • Feedback, complaints, comments and compliments
  • Invoice details
  • Communication preferences
  • Personal information relating to guests provided by you to enable us to fulfil your event requirements e.g. dietary or access requirements.

Please note that we do not collect or store:

  • Your credit/debit card details
  • ‘sensitive’ information, such as racial/ethnic origin, political beliefs, religious/similar beliefs, Trade Union membership; physical/mental health condition, sexual orientation/activities. However, we may collect some health data in relation to medical conditions where it may benefit you to notify us of any health condition (including allergies and dietary requirements) or disability you have. This will allow us to take reasonable steps to accommodate any specific needs or requirements you have when using our facilities.

We will only process this type of data where we have your explicit consent.

4. Legal basis for using your information

There are three legal bases under which we may process your data:

Contract purposes – When you make a booking you are entering into a contract with us. In order to fulfil this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of any changes to or cancellation of your booking, in the case of problems with your payment, or to deliver the services associated with your booking.

Legitimate business interests – In certain situations we collect and process your personal information for purposes that are in our legitimate organisational interests. Some of the situations in which we would use this basis; using your personal information for data analytics, conduct research to better understand who our clients are, improving our services, for legal purposes (for example, dealing with complaints), or for complying with financial regulations for audit purposes.

With your consent – For any situation where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.

You will always have the right to opt out from us from storing and using your data for marketing and promotional purposes.

5. How we process your personal information

Your data may be used by us for a number of purposes, including:

  • Providing you with further information following an enquiry
  • Administrating your booking/sending you a contract
  • Organising specific aspects of your event / booking
  • Asking you for payment/invoicing
  • Internal record keeping, statutory purposes
  • Contacting you via telephone or post
  • Sending you feedback forms or surveys following your booking
  • Sending you publications, e-newsletters and promotions
  • Inviting you to events/open days
  • Promotion of other opportunities and services available to you (i.e. offers available through Goodenough College, the Goodenough Hotel London and Goodenough House venue hire)

All personal data is held and processed in accordance with the EU General Data Protection Regulation.

6. Marketing

We very much want to keep you updated with information about The Burn and to tell you all about our offers and events. In order to do this, by law, we have to ask for your permission first and ask you to opt in to receiving communication from us.

We may also ask you questions about your preferences and about the type of accommodation you may be interested in. This allows us to tailor our content and we may segment our communications accordingly to help make sure the information we send is relevant to you and your interests.

Digital tools may be used to monitor and improve our communications, such as tracking when an email we send is opened and if links are clicked within the message or if the message bounces. We may use this information to manage our contact lists and improve the content of our communications.

Please be assured we will communicate with you only in the ways that you choose whether by email, post or telephone. You have the right to object and choose to opt out of your personal data being processed for the above purposes at any time. Please e-mail us at burn@goodenough.ac.uk  to state your preference.

7. Sharing your information

We may share your personal information in the following circumstances:

Internally with Goodenough College and its other subsidiaries.

To our trusted service providers – This may include: technical service providers, services to send e-mails, mail, and to screen addresses to keep them up to date. We do comprehensive checks on these companies before we work with them.

To comply with our legal obligations – We are under a duty to disclose your personal information in order to comply with any legal obligation, or in order to enforce or apply our rights or to protect Goodenough College, for example in cases of suspected fraud or defamation.

To partner organisations/subcontractors/suppliers – This may be to help us respond to a booking enquiry, or assist with the delivery of an event.

8. Keeping your information safe

We will never share, sell or swap your details with any external organisation for their own purposes. Any personal data stored in our database is held on the College’s secure servers, with access restricted to authorised personnel only.

9. How long we keep your data

We keep different categories of data for different periods of time depending on what they are used for and we aim to dispose of what we do not need as early as possible. We are required to keep some information for longer periods by law and we keep some because it is in our legitimate interests.

As a guide, you can expect us to retain enough data to identify you for six years after you last interacted with us or we had a commercial relationship with you. This is mainly because that is when records relating to corporate taxation can be removed.

Because venue and holiday letting is a long term proposition and can involve large periods of time between bookings we will continue to send you marketing promoting our services for up to four years after your last response although the frequency of communications will decrease with time and you can ask us to stop at any time.

Under data protection laws you have a number of ‘individual rights’ in relation to your personal data. For the full list of individual rights see the Information Commissioner’s Office website.

10. Changes to this privacy policy

We may update the terms and conditions at any time, in continuing compliance with General Data Protection Regulations (2018).

We will notify you about significant changes in the way we treat personal information by sending a notice to the primary e-mail address you have provided us or by placing a prominent notice on our website. By continuing to use our website you will be deemed to have accepted such changes.

11. Questions, comments and complaints

If you have any questions, comments or complaints about the way we treat your personal data, please contact our Data Protection Officer at burn@goodenoughcollege.ac.uk.

This Notice was last reviewed in September 2024. The content of the policy may be reviewed and changed without prior notice. Please visit the notice on our website for any changes. We may update the terms of this privacy notice at any time, so please do check it from time to time.